Six months of Social Media Buttons
If they were babies, they’d be able to sit up and roll from its back to its stomach by itself.
Here is a basic chart over the past six months, broken down by medium and source of the click.
This is pretty interesting to me. The vast majority of our clicks on these buttons come from the front page of www.oc.edu. Vast, vast majority. Next comes the www interior pages (i.e., www.oc.edu/xyz). What really surprises me is how low the clicks are on the blog server. The blog server contains our dynamic content- news stories, calendar events, and of course- student blogs. That’s why I’m so surprised. It seems like the pre-cursor to social media as we know it now should give some love to the current manifestations, doesn’t it? Oh well.
And here is another chart of totals from all servers:
Hmm, think Facebook is dominating much?
Over the past six months the click rates have held pretty steady. They’re not extremely high, but they’re still valuable in my opinion. It gives a chance for content generated for Twitter/Facebook to be seen by people who may not be connected there, otherwise.
This is some interesting data. Thanks for sharing it! I’m hoping to have our blog program and other social media initiatives moved to the front of our page as well. This data could help give me some leverage to do so.
Great job “KRUNCHING” Ann, love to see these updates. Thanks so much for sharing.
I wonder if the blogs are read more via rss, and visits are just to see embeded content (like videos). That might affect those click thru numbers. Interesting none the less.
Loved the analysis Ann.
I’d be interested to know the number or percentages relative to the number of visitors from the 3 types of page and the number of pages
e.g. 100 out of 10,000 of homepage visitors completed X, 50 completed Y and 20 completed Z.
Then to see the number of Interior page actions, compared to the number of interior page views.
Then to see the number of Blog page actions, compared to the number of blog page views.
The reason is that on our site we have 5 Interior page views for every Homepage view, so if you had the same ratio, then the effectiveness of the Homepage is greatly magnified, since it already supplies the “vast majority of … clicks “.
You say that the Blog signups are surprisingly low, but there may be relatively few blog pages or blog page views, so the actual percentage may be good.
Would love your thoughts. THanks
Tom- Great points! I migrated this blog from my old one about 6 months ago, so here is a blog I wrote about percentages on the WWW server. Those have held pretty steady.
After you pointed that out I went back to see how the percentages compare on our blog server, and they were far lower. Lower than I expected, even. In visits it was .002% clicking on a button, in unique page views it was .001%.
Thanks for bringing that up!
And thank all of you for your great comments.
Great insights, particularly as colleges continue to evaluate where and how to focus their social media efforts.
Even though the page visit to clickthru ratio is low, seems like it is definitely well worth the effort. Once the social media buttons are integrated into the site, little additional effort is needed to drive traffic to the social media sites.
What amazes/puzzles me is colleges spending effort on social media, then doing very little to actively drive traffic to those social media sites.
Classy looking social media button bar, by the way.